Features & Pricing

Investor relations has always walked on a fine line. On one side: the company narrative. On the other: investor confidence. Somewhere in between: regulation, scarce resources, and managing expectations.

For decades, IR as we define it now, earnings webcasts, recordings, CMD’s and everything related to reporting, it worked well…  It guided the markets, brought stability through uncertainty, and upheld a strong, consistent presence.

But lately? Something isn’t clicking.

Let’s face it: for many Finnish listed companies, organic equity research coverage is no longer the norm. And this particularly the case for small-cap or First North companies.

A Bloomberg article revealed a striking figure: Over the past decade, global equity research headcount has dropped from nearly 4,600 to just 3,000 across the 15 largest banks. That’s 65% of what it used to be. The biggest reduction? Right here in Europe.

In and out for IR in 2025?

What’s OUT:

• BUZZWORDS of all kinds (thrilled, groundbreaking, fascinating, everything!) In corporate life, nothing typically is that fancy – and it sounds so much like generative AI… see the next bullet…

• AI/COPY-PASTE -releases, AI-driven bot help services (aarrggh), AI-written blogs (with 5 numbered topics), AI-written quotes: I’m so delighted to… I’m thrilled to get Mr. X onboard…

Appetite grows as you begin to eat, as the modified (Finnish) saying goes…

We had a blast attending the world’s largest start-up event Slush in Helsinki on November 21-22. It was a mixture of great connections, discussions, and meetings. The spirit of Slush is actually pretty hard to explain. You have to feel it.