Why liquidity matters more than ever for Nordic small and mid-caps? In today’s turbulent market, liquidity has become one of the most critical factors for small and mid-cap companies across the Nordic region.

Investor relations has always walked on a fine line. On one side: the company narrative. On the other: investor confidence. Somewhere in between: regulation, scarce resources, and managing expectations.

Let’s face it: for many Finnish listed companies, organic equity research coverage is no longer the norm. And this particularly the case for small-cap or First North companies.

In and out for IR in 2025?

What’s OUT:

• BUZZWORDS of all kinds (thrilled, groundbreaking, fascinating, everything!) In corporate life, nothing typically is that fancy – and it sounds so much like generative AI… see the next bullet…

• AI/COPY-PASTE -releases, AI-driven bot help services (aarrggh), AI-written blogs (with 5 numbered topics), AI-written quotes: I’m so delighted to… I’m thrilled to get Mr. X onboard…

Appetite grows as you begin to eat, as the modified (Finnish) saying goes…

We had a blast attending the world’s largest start-up event Slush in Helsinki on November 21-22. It was a mixture of great connections, discussions, and meetings. The spirit of Slush is actually pretty hard to explain. You have to feel it.