Audience 🟢 For Investors

This article is tailored for Nordic private investors who want more company insights, greater transparency, and want to invest smarter.

Let’s talk about something investors rarely discuss but often feel: the disconnect between companies and the people who actually own their shares.

As an investor, you’re expected to make rational decisions based on facts. But what happens when the facts don’t reach you in time? What happens when the conversation is happening elsewhere, and you weren’t invited? 

This isn’t just frustrating. It’s costly. And it’s time we admitted that traditional investor communication isn’t keeping up with how real people invest today.

In and out for IR in 2025?

What’s OUT:

• BUZZWORDS of all kinds (thrilled, groundbreaking, fascinating, everything!) In corporate life, nothing typically is that fancy – and it sounds so much like generative AI… see the next bullet…

• AI/COPY-PASTE -releases, AI-driven bot help services (aarrggh), AI-written blogs (with 5 numbered topics), AI-written quotes: I’m so delighted to… I’m thrilled to get Mr. X onboard…

Appetite grows as you begin to eat, as the modified (Finnish) saying goes…

We had a blast attending the world’s largest start-up event Slush in Helsinki on November 21-22. It was a mixture of great connections, discussions, and meetings. The spirit of Slush is actually pretty hard to explain. You have to feel it.

Yet, it often does. Let’s take a little look at what has changed.

• Our time concept has changed with digital

• Everyone’s attentions spans continue to shrink, including investors

• The amount of data on the internet has… we all know what has happened.. skyrocketed.. or even more…

What has changed? Why do the current means and measures we do have an impact…?

We’ll tell you why. Book your meeting here.

In the meantime, take a look at our video below.

Today we held a digital IR communication webinar on the rather exciting topic "three (expensive) mistakes you can unintentionally make - how to avoid them".

Many thanks to those who participated!

Many have concretely noticed that the methods of operation that worked well in the past no longer necessarily work as well with results as before... what has changed?

Aihe: Monet meistä ovat huomanneet, että perinteiset tavat tehdä IR:ää eivät välttämättä enää tuo enää samanlaisia tuloksia kuin aiemmin. Et ole yksin. Monet kollegat ovat huomanneet saman.

Miksi? Tule kuulemaan asiasta webinaariin.

Webinaari on tarkoitettu listayhtiön sijoittajaviestinnässä työskenteleville. Kieli on suomi. Tervetuloa!

From a listed company IRO’s (investor relations) perspective, engaging retail or individual investors, as I like to call them, presents a set of challenges that differ from those encountered when dealing with institutional investors.

Why is that?

AI has taken the world by storm, and everyone is wondering how this will impact one’s professional field. When knowing there are no right or wrong answers to this topic (either😊,) here are some views gathered for you to consider in the field of IR (investor relations of listed companies).

As an IRO of a listed company, how to run IR effortlessly, successfully, and particularly impactfully in the online world? Not to mention the topics of the day, which are among others, openness and transparency and the rise of the retail investor. Here are some things gathered together when formulating your message online.